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August Product Update Real-Time Data, Shortcut Reports & MCF API This month's Google Analytics features make it easier to learn about campaigns as they launch, access key reports and incorporate conversion path data into your applications. Access Analytics » Segment Real-Time data to learn about campaigns as they launch In your Real-Time reports, click on a page element to segment your data by different dimensions. Segmenting your Real-Time data can help you measure which content is most popular in large metro areas, observe how social media is impacting site traffic from an industry conference and more. Learn more » Save time finding your favorite reports with Shortcuts Shortcuts help you get the exact view you want of your Analytics data in record time. Rather than having to go through the "find report, add segment, change sort" process daily, use Shortcuts to do it once, save it and come back to it in a single click. Learn more » Export and analyze Multi-Channel Funnels data with the API Use the MCF Reporting API to query for metrics from the Analytics Multi-Channel Funnels reports and incorporate conversion path data into your applications. Key uses for this include combining conversion path data with cost data sources to create new visualizations, as well as automating processes such as bidding. Learn more » Case studies and education Watch Multi-Channel Funnels webinar to learn how to improve your marketing campaigns. With an in-depth look at Multi-Channel Funnels, you can learn the importance of marketing attribution and how these reports reveal details about customer journeys. Better understand your customers' interactions across different digital media to improve your campaign performance. Watch and enjoy » Follow us on Google+ for tips, trends and news on industry leaders. Check out our popular posts this month: • Using analytics is critical to grow your small business • Measure your site speed and improve performance today • Analytics: Data for the evolving digital world (video) • ABT - Always Be Testing Case study: Food retailer slices shopping cart abandon rates for a 70% increase in online orders. LaTienda learned that shipping rates greatly impact shopping cart behavior and abandonment rates. For key regions, they were able to offer a lower flat-rate shipping option to users, and with advanced segments, they observed a 70% increase in order completion for those regions. Read the full case study » Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates. Access Analytics Happy analyzing, The Google Analytics Team Let us know if this information was useful »   Get up-to-date Google Analytics news. Follow us on Google+.   Want more Google Analytics resources?   © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to kagomemanis@gmail.com because you indicated that you'd like to receive updates and tips about your Google Analytics account. If you don't want to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/0YnhOKwTQFqfzUZxuAkRkvxoSTITXzL74?e=kagomemanis%40gmail.com&hl=en-US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account