July Product Update   July 2012 See what's new in Google Analytics, and learn how WBC used advanced segments to improve conversion rate.   What's New Use your web insights to power remarketing and win more customers Remarketing with Google Analytics lets you tap into rich insights about your website visitors who show an interest in your products and services--and then show them targeted ads across the Google Display Network that respond directly to their preferences. It's an effective tool to turn your visitors into customers. Learn more Optimize your content with Content Experiments Content Experiments is now in 100% of Google Analytics accounts. Plus, we've made some exciting improvements: you can now copy experiments, use relative URLs, and see Site Usage, Goal Set, and Ecommerce tabs in the Experiments report. Learn how well different versions of your pages work in getting visitors to complete your goals, and use this insight to make your site more effective. Look for the Experiments report in the Content section of your account. Learn more Learn the value of your pages Use the Page Value metric (formerly $Index) to learn how much revenue has been contributed by a page or set of pages in comparison to the rest of your website. If you have goals set up, go to any Content report, and you'll see Page Value in the last column. Learn more   Case Studies and Education Case Study: WBC used advanced segments to increase conversions by 12% By tracking micro-conversions and using advanced segmentation, Periscopix (WBC's SEM marketing agency) found that a high conversion rate for loyal customers was hiding a very low conversion rate for new users. After A/B testing of subtle updates that made their homepage more accessible to new users, they found a winning combination that drove a 12% increase in conversions. Learn More Follow us on Google+ for tips, trends and news To gain insights about Analytics and learn from industry leaders, check out our popular posts: • Move beyond PageViews and look at Conversions • Why you must measure Social • Search Attribution: do more with AdWords Search Funnels • Next Chapter of Analytics: retiring the old version Watch: "Building Blocks of Digital Attribution" This intermediate level webinar covers the basics of what attribution is and how you can better value your marketing investments. Watch and enjoy.   Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates. Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: Google+ | Blog | YouTube | Help Center | Developer | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to kagomemanis@gmail.com because you indicated that you want to receive feature announcements about Google Analytics. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/0UnnBrDphuPf3ZOSwYt8dS6bdsJvZADNG?e=kagomemanis%40gmail.com&hl=en-US . You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account

Monthly Product Update   June 2012 With mobile becoming an important communication and sales channel, we're excited to integrate even more mobile tools into Analytics this month. Download the new Analytics App to view your Analytics account on your mobile phone. We hope you discover even more ways to use these new reports and features to improve your business.   What's New Measure your mobile application with Analytics Mobile App Analytics provides end-to-end measurement of the entire customer journey within a mobile application. It enables mobile developers and marketers to create more successful apps and user experiences by measuring metrics at all stages: from acquisition metrics such as new/active user; engagement metrics such as visitor flow, loyalty, and app crashes; and outcome metrics such as goal conversions and in-app purchases. We're slowly rolling out this feature, and it will be available to all by the end of summer. Learn more The Intelligence Alerts Widget makes it easier to spot unexpected changes on your website Your automatic and custom alerts are now in your dashboard! No need to click on the Intelligence tab or check your email to see alerts. In your dashboard, you can see a timeline graph of the number of automatic/custom alerts. If you are curious for more details or there is spike in the number of alerts, click on the widget, and it will lead you to the appropriate reports. Learn more Browser size analysis: find out what your visitors actually see What is actually "above the fold" on a webpage is a significant factor in conversion rates, so we've created a visualization that lets you quickly determine which portions of your page are visible to which percentages of visitors. Find it in your Analytics account in the Content section under In-Page Analytics. Learn more Data at your fingertips: the Google Analytics app for Android With the Google Analytics App, you can access the same accounts and profiles you see when you open Analytics from a desktop browser, but you'll see reports that are optimized for your phone. Swipe through these reports to see the essential data about your websites and apps anywhere, anytime. Learn more   Insights & Case Studies Case Study on BuildDirect, how Analytics helped them to increase sales by 50% By importing AdWords data into Analytics, they found long-tail keywords that worked well. Adding campaign tagging led to a doubling of their email-conversion rates, as they could provide a more targeted message to users. And the In-Page Analytics report helped them improve their site usability and their checkout process. Learn More Read tips, trends and industry news on the Analytics Google+ Page Here are a few of our most popular posts for this month: Making the most of Social Media Measurement Google Analytics Campaign Tracking Duct Tape What is your favorite Web Analytics blog? Watch: "Driving Conversions with Google Analytics" This new video series features our Analytics Advocate Justin Cutroni. He provides insights into how to use goals, AdWords, and Multi-Channel Funnels within Analytics to make better decisions for your website. Watch and enjoy.   Thank you for reading our monthly update. Don't forget to share your thoughts with us through the feedback link below, and tell us what you'd like to see in future updates Happy Analyzing, The Google Analytics Team Was this information useful? Share your thoughts with us.   Google Analytics Resources: Google+ | YouTube Channel | Help Center | Developer Hub | Blog | Twitter © 2012 Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 This email was sent to kagomemanis@gmail.com because you indicated that you want to receive feature announcements about Google Analytics. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/G7R2XdpRJyVCp8eagP0SJfDSE8v?e=kagomemanis%40gmail.com&hl=EN_US You can also change your preferences at your account's Google Analytics Email Communications page by logging into https://www.google.com/analytics/settings/my_account